About Judy Lillis
Consumer Insights & Research Leader with extensive experience driving strategic initiatives through comprehensive market analysis and consumer research. I have worked in diverse industries, from CPG (Food & Beverage) to fashion, toys, adult beverages, and windshields! I have also worked and traveled for research around the US and the world. I’ve worked on global teams for most of my career, from innovation to redesigns to media/creative to brand positioning & strategy.
I am adept at leveraging diverse research methodologies, including qualitative and quantitative approaches, to uncover actionable insights that fuel business innovation and growth. Proven expertise in translating complex data into clear, strategic recommendations, empowering organizations to make informed decisions and stay ahead of market trends. Renowned for a keen understanding of consumer behavior and a commitment to delivering high-impact solutions that drive business success.
My passion lies in consumer insights discovery, strategic foresight, and business understanding to build meaningful innovation, customer experience, and brand equity. I love what I do, especially when it allows me to have fun and work outside the norm, like using Lego Serious Play skills to help teams work more effectively and think bigger and bring positive energy, curiosity, diversity of thought, and an entrepreneurial mindset to everything.
CONSUMER INSIGHTS • CUSTOMER EXPERIENCE • QUANTITATIVE & QUALITATIVE RESEARCH • DESIGN THINKING • BRAND IDENTITY & RESEARCH • CROSS-FUNCTIONAL LEADERSHIP • STORYTELLING • WORKSHOP FACILITATION
