Founders’ Story Recap Featuring Redi Health Founders Luke Buchanan and Jaimin Gandhi
The room was full, and the crowd was engaged at the August Founders’ Story event featuring Luke Buchanan, Co- Founder and CEO, and Jaimin Gandhi, Co- Founder and CTO of Redi Health.
Redi is a health management platform that helps patients gain access to high-cost pharmaceutical products through support offered by manufacturers of those medications. Rev1 has been working with the Redi team since the company’s inception in 2021.
“Where we are today is very different from where we started. We had an idea, and we didn’t know a single person in the venture capital space, but we knew we wanted to raise formal institutional funding, so we came to Rev1. We entered their customer validation bootcamp with a very naïve understanding of how venture works. Fortunately, Rev1 educated us and started us on a trajectory that eventually led to our original lead investors. It ultimately refined the early approach of the idea to something that was very attractive to the venture market, and that’s continued throughout our partnership.” – Luke Buchanan, CEO
Redi has attracted more than $15 million in investment in less than five years. It’s been a journey that Luke, formerly at CoverMyMeds, and Jaimin, formerly at Beam Dental, talk about candidly.
Here are some Founders’ Story highlights from Redi Health. You’ll want to hear more.
On Value
“Our first customers were not pilot customers. They were priced at the price that we thought should be the full price for a three-year term.”
“We avoid calling Redi a startup. If you produce value for your customer and your product is working, calling yourself small just muddies the water.”
On Scalability
“We build scalability to survive in a variable environment. Our first program took 90 days to build. We’ve taken a programmatic and really scalable approach to how we can turn it on. Our most recent program stood up in eight hours.”
“Every deal goes through review with our implementation team, sales team, and engineering team. Everyone in the organization is in the loop on why we’ve chosen to do a certain thing.”
On Startup Realities
“You can only move as fast as your fastest customer. The market does not speed up because you can run faster.”
“In a startup there is no such thing as a purely good day, but there is such a thing as a purely bad day, so you need people who can not just kind of handle it but who really thrive, who like to push forward and overcome obstacles.”
Learn more.
